Articles in this category What is Value Added Tax (EU/UK VAT) Value Added Tax is a consumption tax added to the value of goods or services purchased in the European Union and United Kingdom. The specific rate of tax varies by country. As the name suggests, the t... Why has hookmi started adding VAT to purchases Due to a recent interpretation of an EU law by HMRC, we have implemented changes to the treatment of Fan payments from 1st of July 2020. All VAT collected from Fans is paid directly to the relevant ta... What has changed exactly hookmi now collects VAT on sales to UK/EU based on Fan location and passes this directly on to the relevant tax authority. The cost of any interaction with Creators is therefore increasing, with the a... When are these changes effective hookmi changed its policy on the collection of VAT on the 1st of July 2020 for UK and the EU. Do all Fans have to pay VAT? Any purchase by a Fan resident in a country which charges VAT will be subject to the local rate. Does VAT apply to all content on hookmi? VAT is applied to any payment for Creator interaction by a Fan resident in a country which charges VAT. How does hookmi handle VAT? All VAT collected by hookmi is paid directly to the relevant tax authority, in full. Are tips also liable for VAT? To ensure complete adherence with regulations, at the current time hookmi’ policy is to collect VAT on all payments made on its sites by a Fan resident in a country that charges VAT. How can I find out how much VAT I pay? If you are a Fan in a country where VAT is applicable, you will see an additional line item when making your purchase. We list the amount of VAT add Is there a chance that this policy will change again? Like all businesses, we constantly review the relevant regulatory requirements of the countries in which we operate. Who can I contact if I have further questions? We hope that the information included in this FAQ has been helpful. If you have any additional questions on the subject of VAT, you can contact us at vat@hookmi.com.