Articles in this category What is Value Added Tax (EU/UK VAT) Value Added Tax is a consumption tax added to the value of goods or services purchased in the European Union and United Kingdom. The specific rate of tax varies by country. As the name suggests the ta... What has changed? In accordance with European Union rules on how VAT is calculated on payments made by Fans, the collection of VAT from customers is paid directly to the relevant tax authorities. Regardless of where t... Is hookmi now taking more money over and above the 18% fee? No. All VAT collected by hookmi is paid directly to the relevant tax authority, in full. These changes have been introduced to protect the 82/18 earning split between Creators and ho Will this change affect me? Any purchase by one of your Fans resident in a country which charges VAT will be subject to VAT at the local rate. This will be added to the cost of any payment for interaction that they make on hookm... Whose responsibility is it to pay the VAT? hookmi is responsible for the collection of VAT where applicable, in respect of payments from Fans. What does this mean for me? If you are a Creator resident outside of the EU and UK, hookmi will collect the required VAT on sales to the UK/EU based Fans and pass this directly on to the relevant tax authorities. There is nothin... Is there a chance that this policy will change again? Like all businesses, we constantly review the relevant regulatory requirements of the countries in which we operate. Who can I contact if I have further questions? We hope that the information included in this FAQ has been helpful. If you have any additional questions on the subject of VAT, you can contact us at vat@hookmi.com.